Lately a lot of concerts have been taking place in India. Artists from across the world come down to perform here. We witnessed the magic of Swedish House Mafia and PITBULL who drove the crowd crazy. While these international performers are making a name for themselves in India, performers like Farhan Akhtar is making us proud by performing in various global platforms.
But the feeling of watching a concert is an experience in itself. Singing, screaming and dancing together, the adrenaline rush is taken to a different level altogether. But most of us miss out on this feeling. That is simply because we are used to watching these videos online or on television rather than spending a few thousands to watch our favourite artists perform on stage. But that does not mean we do not love music. A day in a life of a youth is so incomplete without good music. But there are various sources that are ready to provide this feed. Right from Television sets to radio sets to music players like iPods and mp3 players, everything around us gives us the much required music feed.
But that’s not all; most Indian music channels have come a long way to keep their customers happy. Today in this cluttered world of music channels, few of them have managed to go online to provide entertainment for their customers. Yes, hearing Indian music online was always a part of the trend but this has now extended its boundaries to Indian channels as well. So now viewers can not only hear great music but watch all the latest music videos, shows related to music and concerts featured on these channels, online. All this and more is now made easily available on the channel portals itself.
Most channels like Sony Mix, MTV and 9X have adapted this format of providing unlimited dose of music on their own portals itself. While Sony Mix shares brief videos on their artist interviews and unplugged versions of their songs, MTV shares the uncensored videos of their shows like Roadies and more to their viewers. The benefit of this live music channel online can be more connected with music lovers who have to wait ridiculously for these videos to buffer on YouTube before they can play it. So now they can save more time by enjoying their favourite songs, music shows and other related video content on the channel portal itself. Will this prove to be a boon for them? Needless to say it will!